Art Direction

AD work for a refresh of PDP imagery on Birch Lane, Joss & Main, and AllModern. For all image types direction was provided for styling, composition, shadow qualities, and lighting. Silo imagery was created to be brand agnostic, while environmental CGI and GenAI imagery was created to adhere to brand specific styling.

In addition to individual imagery, strategy was provided for types of assets needed to be fulfilled per sku and the order of assets within each tray. The example below shows the updated experience.